Newspaper Turns Up Heat On Car Soup

Star Tribune Partners with CarSoup.com

CarSoup.com and Star Tribune Create Online and Sales Partnership.

Minneapolis, MN, November 15, 2009 -- The Star Tribune and CarSoup.com, two local market leaders in automotive advertising services, have entered into a partnership agreement designed to leverage the two companies' strengths in the Twin Cities market.

CarSoup.com, which connects buyers and sellers of car and power sports recreational vehicles through its state-of- the-art website, will become the Star Tribune's automotive web platform, replacing the current StarTribune.com/cars site. In turn, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.

Under the terms of the partnership, beginning Dec. 1, 2009, consumers will be able to access CarSoup.com vehicle listings and products through StarTribune.com, as well as through KMSP-TV's Myfox9.com and CarSoup.com directly. CarSoup.com offers consumers extensive new and used vehicle search capabilities, service coupons and specials from local businesses, vehicle research data and financing pre-approval options.

"We are very excited about the potential of this partnership," said Jamie Flaws, vice president of classified advertising at the Star Tribune. "The Star Tribune benefits from CarSoup's well-known brand, outstanding technology and exceptional automotive website, and CarSoup benefits from the Star Tribune's strong sales force, promotional power and extensive market reach."

"This is a natural pairing of two great brands, "said Larry Cuneo, CEO and founder of CarSoup.com and president of Cuneo Advertising. "We fully expect that both CarSoup and Star Tribune will grow market share as we work together to expand user and advertiser relationships."

CarSoup.com was founded in the Twin Cities in 1998 and is ranked among the top 15 Minnesota e-commerce companies. It now operates in 40 states and serves more than 20 million page views monthly.

The Star Tribune and StarTribune.com combined reach more than two-thirds of the Twin Cities market over the course of a month. StarTribune.com is the leading local news and information website in the market, with more than 85 million page views and almost six million unique visitors monthly.

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Contact Information
CarSoup.com
Nick Cybela
(866) 768-7411
ncybela@cuneoadvertising.com
www.carsoup.com